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JEWELRY ADVERTISING
Mazer Jewelry
1926-1951
Jomaz Jewelry
1946-1981
Boucher Jewelry
1937-71
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One of the most exciting reference sources for
attributing and dating vintage jewelry is the advertising in magazines from
years past. These wonderful old ads illustrate how jewelry was worn, when it
was made, and how it coordinated with the styles of the time.
Click on each picture for a larger view.
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BOUCHER 1937-1971
Marcel Boucher was one of costume jewelry's most
respected designers. He began by designing fine jewelry in New York City
for Cartier, moved into creating his own line in about 1937. Making jewelry with the marks "MB", "Boucher"
and "Marboux", his designs were fluid and detailed and his enamels have a
colorful soft iridescent quality that
make them a particular favorite. |
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BOUCHER 29 West 35th NYC
"Jester animated piece" and "Premiere Fleur" flower pins.
Mademoiselle March 1940 |
BOUCHER "Jester" fur clip, 1940.
Courtesy of Cathy Gordon |
BOUCHER "Punchinello"
sold in 1940 for about $10.00
Vogue February 1, 1940 |
BOUCHER "Punchinello" fur clip.
Courtesy of Cathy Gordon |
BOUCHER "Vendomo"
338 5th Ave, NYC
Courtesy of Evelyn Yallen |
BOUCHER 3" by 2" brooch circa 1940.
Courtesy of Evelyn Yallen |
MAZER 1941
Courtesy of Sherry Jones |
MAZER "Le Printemps" |
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MAZER "Jewels of Elegance"
1946 |
MAZER "Jewels of Elegance" set shown in two color
combinations.
Courtesy of Cathy Gordon |
MAZER "Jewels of Elegance"
sterling vermeil 1-3/4" pins (2) and 5/8" earrings with topaz colored
rhinestones. See the 1946 ad showing this in a different color way
HERE.
View #M25099 |
MAZER
"The Precious Look in Fashion Jewelry" |
BOUCHER "Coquille D'Or"
date unknown
347 5th Ave., NYC
courtesy of Yvonne Miller |
MAZER
1947 |
BOUCHER |
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BOUCHER advertisement showing the columbine
brooch at right, 1948.
29 West 35th, NYC |
MB (Boucher) pave "Columbine" flower 3-1/2" pin set in silver tone,
circa 1948. Shown in Brunialti's "American Costume Jewelry" on page 196.
View
View #M21885 |
Frances Langford
Ad for Max Factor cosmetics
Note the brooch is worn upside-down!
1946 |
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MAZER
1948 |
MAZER necklace shown in the
ad at left.
View
View
View
#M19655 |
MAZER "Magicut"
1948 Vogue Magazine |
BOUCHER "Opening Night"
Vogue Magazine 1950
patents #161,309 and 161,289 in 1950
147 5th Ave., NYC
by M. Boucher and R. Semensohn |
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MAZER
Vogue Magazine 1949 |
MAZER Bros. blue and
clear rhinestone necklace, 15" with 2-1/8" front drop.
View
View #M23528 |
MAZER |
BOUCHER
March 1950 |
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BOUCHER 1950 |
BOUCHER 1950
Rhinestone feather choker priced in 1950 at $45.00 |
MAZER "Blue Cotillions"
1951
courtesy of Sherry Jones |
MAZER Terrazzo |
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BOUCHER "Prelude" 1956
"Flashing excitement..." |
BOUCHER
blue baguettes and clear rhinestones 15-17" necklace shown in ad at left.
View #M23040 |
BOUCHER "Bangkok"
1956 |
MAZER "Maharanne"
Vogue Magazine 1959 |
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Shown is a partial image of the 1961 ad. The entire ad features
jewelry by Boucher, Panetta, Richelieu and Lilly Dache.
Courtesy of Dan Day of "Queen's Jewels" |
MAZER
Buddha brooch, jade-colored glass with clear rhinestones set in a brushed
gold-tone, 1-3/4" by 7/8", circa 1961.
View
Courtesy of Dan Day of "Queen's Jewels" |
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