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JEWELRY ADVERTISING
CORO
JEWELRY
Page 1 1940's
Page 2
1950's
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One of the most exciting reference sources for
attributing and dating vintage jewelry is the advertising in magazines from
years past. These wonderful old ads illustrate how jewelry was worn, when it
was made, and how it coordinated with the styles of the time.
Many of these ads were shared courtesy of Julie
Scarlett, who sells vintage ads under the seller name papercharm on
ebay. An added thanks to Pat Seal, who was the source of the dates for
many of them.
Click on each picture for a larger view. |
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CORO
Coro, Cohen & Rosenberger began early in the 1900's
in Providence, Rhode Island. As CORO they are familiar to all costume
jewelry lovers. CORO made jewelry from about 1920 until the 1970's, and probably did it under more different names than any other
maker. Vendome (1944-1979) ,
Corocraft (1935-1980), and
Duette are just three examples. The Coro mark was on the more
modestly priced jewelry. Corocraft, Vendome and Francois were the better
and higher priced lines. Adolph Katz was one of the best known of the
designers, but there were many others responsible for the wonderful style of Coro jewelry.
Vendome, best known for glittering
glass beads and earrings, also featured other wonderful pieces such as the cabochon
and rhinestone. Corocraft was often sterling vermeil, and the pieces that
incorporated both rhinestones and enameling are truly spectacular. The
"Day and Night" pieces are true works
of genius with fascinating mechanisms that allow the pieces to move.
For
more examples of CORO JEWELRY, see MORNING GLORY COLLECTS ~ CORO
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CORO bracelet
Harper's 1938
Courtesy of Evelyn Yallen |
CORO "Toucan"
Description says, "sterling... about $30.00 at your favorite store." |
CORO Toucan (1943) and Willet (1944) clips.
Courtesy of Cathy Gordon |
FRANCOIS for
CORO
1939 |
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CORO PEGASUS
Sterling 2" brooch with a rose gold vermeil. Signed "Corocraft
Sterling", it was also the logo of Coro Company. |
COROCRAFT "Jelly Bellies"
1943 |
FISH jelly belly fish
pin with clear rhinestone accents, 1-7/8".
View #Y24199
OWL
face earrings with blue eyes, clear rhinestone accents, probably Coro, 5/8".
View
#Y27618 |
COROCRAFT
"Marguerite"
1943 |
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CORO eagle brooch.
1943 Vogue |
CORO NORSELAND 4-1/3"
sterling eagle brooch circa 1943.
View
View #C23918 |
CORO "Fleur de Lis"
1942 |
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COROCRAFT
"Devastating Amethyst" 1944 |
COROCRAFT
"Devastating Amethyst" done in blue instead of purple rhinestones, 1944.
Courtesy of Barbara Sallen |
CORO "Sparkling Peonies"
1944 |
CORO
Duette sterling vermeil "Sparkling Peonies" brooch/clips with blue and clear
rhinestones, 1944, patent #1798867, 3".
View
View #C25084 |
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COROCRAFT sterling vermeil floral
bouquet brooch with pink and clear rhinestones, 3".
View #C21106 |
COROCRAFT 1944 including the owl and the horse head Duettes |
CORO "Thorobreds"
Duette, shown in the ad at left..
View #C19861 |
CORO "Thorobreds"
Description says, "about $30.00 at your favorite store." |
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COROCRAFT
"Regency Star" 1945 |
COROCRAFT
"Chatelaines" 1945 |
CORO "Lover's Knot"
Harper's Bazaar 1946
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CORO
January 1946
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CORO fox jelly belly shown
in ad at right.
Courtesy of Brenda Nurenberg |
CORO 1945 ad
showing "jellly bellies". |
CORO fish
jelly belly shown in ad at left.
Courtesy of Brenda Nurenberg |
COROCRAFT
"Platina" 1946 |
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COROCRAFT 4-3/4" sterling vermeil arrow brooch shown in ad
at right.
Courtesy of Beth Rowlands |
COROCRAFT 1946 |
COROCRAFT brooch shown in ad at left.
Courtesy of Linn Alber |
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COROCRAFT 1946 |
COROCRAFT 1946 |
COROCRAFT
multi-colored sterling vermeil rhinestone brooch, 2-1/4".
Courtesy of Bridget Bond |
Coro ad 1946 |
CORO "Ultra Violet"
November 1946 |
CORO "Bachelor's Carnation"
1946 |
CORO
"For that priceless look"
1946 |
COROCRAFT "Columbine" 1946 |
CORO "Tiana" Duel in the Sun
1946
Courtesy of Bobye Syverson |
CORO 1947 |
CORO 1-7/8 inch double pronged
clip, lovely hands holding a heart locket. This is a later version of the
pin shown in the ad at left. View
View View
#C19104 |
CORO "Question Mark"
1947 |
CORO "Ali Baba"
Brooch and perfume combination
1947
Courtesy of Bobye Syverson |
CORO "Carnegie Hall"
1947
Courtesy of Bobye Syverson |
CORO "Flirty Flowerette"
December 1947
Calling All Girls Magazine |
CORO "Sparkling Splendor"
November 1947 |
CORO "Premier"
March 1947 |
CORO "Diadem
Jewels" 1947 |
CORO "Midnight"
1947 |
Ad for Coro jewelry 1947
"Radiant Blossoms" chatelaine |
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CORO
Vogue 1947 |
CORO "White Flame"
Harper's Bazaar 1947 |
CORO 1947
"America's best dressed women wear Coro
jewelry. Mrs. Walter Thornton chosen for the 3rd time as one of the Ten
Best Dressed Women in America." 12" by 83/4" magazine advertisement |
CORO
circa mid-1940s
"America's best dressed women wear Coro
jewelry." |
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CORO "Duettes"
Vogue 1947 |
CORO
"Enchantment" 1947 |
Coro
"Golden Laurel"
1947 ad from a movie magazine |
CORO "Golden Laurel" sterling
vermeil leaf clip with red and clear rhinestones, 2-3/4" circa 1947.
View
See 1947 Ad #C24417 |
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CORO "Royal Key" 1947 |
CORO "Royal Key" brooch circa 1947.
Courtesy of Beth Rowlands |
CORO "Fragrance" 1947 |
CORO "Fragrance"
gold tone metal and colored rhinestones 2" basket pin and 1" earrings marked
"Pat. Pend.", circa 1947 Designed by Adolph Katz.
Courtesy of Barbara Wood |
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CORO Spring 1948 |
CORO enameled and
rhinestones horse head fur clip.
View #C20232 |
CORO DUETTES ad from 1948 |
CORO
DUETTE 3" brooch/fur clips and 1" screw back earrings, blue floral
petals and green leaves enameled design.
View
View #C22514 |
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COROCRAFT
November
1948 |
COROCRAFT 16" necklace with blue and clear rhinestones.
Courtesy of Beth Rowlands |
CORO "Sweet Talk"
1948 |
CORO "Serpentine"
March 1948 |
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CORO
"Caged Jewels" 1948 |
CORO
"Wrist Charmers" 1949 |
CORO "Sea Imps"
1949
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CORO "Sea Imps" jelly belly fish 2" brooch. This one has an earlier
patent date.
Courtesy of Beth Rowlands |
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CORO "Fluted Fantasy"
1949 |
CORO "Cotillion"
October 1949 |
CORO "Jewels of the French Court"
1949 |
CORO "Versailles"
November 1949 |
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Coro ad for Glamorettes 1949 |
Coro ad in a 1949 magazine
"Richly realistic, pin $3.00, earrings $4.00" |
Coro ad in a 1949 magazine
In 1949, the Camellia Duette sold for $12.00,
and the earrings for $6.00. |
CORO "Camellia Duette"
Courtesy of Beth Rowlands |
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CORO
JEWELRY
Page 1 1940's
Page 2
1950's
Note: These items were photographed from private collections, and are for
reference only.
Jewelry that is available
for sale can be accessed at the links below.
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JEWELRY FOR SALE accessible below.
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