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JEWELRY ADVERTISING
Miscellaneous
Jewelry
Ads
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One of the most exciting reference sources for
attributing and dating vintage jewelry is the advertising in magazines from
years past. These wonderful old ads illustrate how jewelry was worn, when it
was made, and how it coordinated with the styles of the time.
Most of these ads were shared courtesy of Julie Scarlett, who sells vintage ads under the seller name papercharm on
ebay. An added thanks to Pat Seal, who was the source of the dates for many
of them.
Click on each picture for a larger view. |
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KREISLER "For Your First Lady"
Vogue 1946 |
KREISLER "For Your First Lady"
Courtesy of Adrienne Shivers |
KRAMER Fifth Avenue
1947
Courtesy of Bobye Syverson |
KRAMER
"The Diamond Look"
Vogue 1949
Courtesy of Evelyn Yallen |
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KREISLER bracelet as shown in ad at
right.
Courtesy of Robin Deutsch |
KREISLER "Suitable Jewelry"
Harper's Bazaar 1946 |
KREISLER buckle motif earrings,
circa 1946, 1-1/4". See the ad for a similar set
HERE. View
#X28631 |
KRAMER "The Diamond Look"
1950 |
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Jacques KREISLER ad 1945 |
KREISLER
unsigned cupid double
pronged fur clip with red heart-shaped cabochons and an aqua center stone,
patent 143959, date 1946.
View
View
#Y21153 |
Jacques KREISLER ad 1945 |
Kreisler bracelet |
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KREISLER cameo
brooch set in sterling filigree with flip-up pendant loop, circa 1940, 1-3/4" by 1-1/2". The
shell cameo is beautifully carved with a lady wearing flowers in her hair
and on her shoulder.
View
View #Q60841 |
KREMENTZ
1951
Courtesy of Sherry Jones |
KREMENTZ
1966 |
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LAGUNA "Crown Jewel Collection"
1960 |
LAGUNA "Crown Jewel Collection" bracelet in
black faceted glass beads,
1960.
Courtesy of Adrienne Shivers |
LAGUNA "Crown Jewel Collection"
Harper's Bazaar November 1961 |
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LAGUNA "Crown Jewel Collection"
Harper's Bazaar 1962 |
LAGUNA "Start a Blaze" |
LAGUNA |
LAGUNA
1967 |
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LEDO "Grand Jewels"
Harper's Bazaar Fall 1952 |
LEO GLASS
1948
389 Fifth Avenue, NYC
Courtesy of Sherry Jones |
LUGENE Lorgnette
1949 |
LORGNETTE folding
clip style with marcasites in a basket design, 2-1/8" clip with no glass
lens.
View
View #L5160 |
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MARVELLA |
MARVELLA Harper's Bazaar
Harper's Bazaar 1959 |
MARVELLA |
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MARVELLA |
MARVELLA "Artificial Pearl Ropes- Twist
to twine to drape, 60". |
MARVELLA
"A fashion adventure from the world of Lord Jim" |
MARVELLA
Artificial pearl long necklaces |
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MARVELLA "Jacques Fath" |
MARVELLA
Harper's Bazaar 1949 |
MARVELLA |
MARVELLA "Golden Lustre" |
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MARVELLA "Jazz" |
MARVELLA |
MARVELLA |
MARVELLA |
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MARVELLA
"Coral Fantasie" advertisement for "Coral Fantasie by Marvella" from
Harper's Bazaar, March, 1951.
Courtesy of Dan Day of "Queen's Jewels" |
MARVELLA
"Coral Fantasie" of gold-tone coral
accented with pink enameling, it has a star fish that is set
with faux turquoise cabochons and accented with a lavender, oval rhinestone,
2-3/4" by 2", circa 1951.
View
Courtesy of Dan Day of "Queen's Jewels" |
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McCLELLAND BARCLAY
Harper's 1938
Courtesy of Evelyn Yallen |
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MONET 1953 |
MONET charm bracelets
Vogue 1949
Courtesy of Evelyn Yallen |
MOSELL Oct.1951, Vogue
A silvered filigree and rhinestone cross on rhinestone chain. $35.00.
Earrings in same design, $7.00 by Hattie Carnegie. Gold-plated leaf
necklace, $7.50, bracelet in the same family, $5.00, both by Mosell. Saks
Fifth Ave. |
NANCY LEE 1946 |
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NAPIER "Tangled Gold" |
NAPIER |
NAPIER |
NAPIER |
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NAPIER |
NAPIER |
NAPIER August 197_ |
PRYSTAL and
rhinestone hinged bangle and clip.
1938
Courtesy of Sherry Jones |
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"Reja Gardenesque series: it is possible that the gold-tone/moonstone ones
on the bottom row aren't from the Gardenesque series, but the vases are the
same perforated metal. Most of these come in both gold wash and rhodium and
the vases on the top row seem to come in flavors of black as well as the
cream."
~Cathy Gordon
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REBAJES "Contours in Copper"
1953 |
REJA "Gardenesque"
Courtesy of Cathy Gordon |
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REJA "Gardenesque"
Vogue 1947 |
REJA "Africana"
1946 |
REJA "Africana"
The earrings and mask are called "Africana Ubangi", the face on the bottom
left is
"Africana Witch Doctor" and face on right is "Africana Congo Belle".
Courtesy of Cathy Gordon |
REJA "Rose Opal" 1946 |
REJA "Rose Opal" rose colored glass
cabochons and clear rhinestones brooch, 1946.
Courtesy of Beth Rowlands
Emerald City Costume Jewelry |
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REJA "Jack-in-the-Box"
August 15, 1946 |
REJA "Jack-in-the-Box"
Courtesy of Cathy Gordon |
REJA "Starburst"
November 1, 1945
Courtesy of Cathy Gordon |
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Credited to RICARDE of HOLLYWOOD.
This is one of the promotion sets for the movie "Juarez"
starring Bette Davis
1939
Courtesy of Bobye Syverson |
The whole ad about the Juarez
promotion jewelry.
All the jewelry that was sold as promotions was credited to "Richardé of
Hollywood".
Courtesy of Bobye Syverson |
"The Phantom Crown"
One of the other Juarez sets.
Courtesy of Bobye Syverson |
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RICHELIEU 1945 |
RICHELIEU 1945
"Iridelle" |
MOONGLOW blue jewelry. #Y23012 |
RICHELIEU "Satinore" jewelry 1946 |
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RICHELIEU 1948 |
RICHELIEU Satinore 1949 |
PINK moonglow jewelry.
View View
View #Y19670 |
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ROBERT
Vogue 1946 |
ROBERT Cyma
wind up alarm clock
with unfoiled pastel rhinestones, circa 1945, 3-1/2" by 4".
View
View #R26600 |
ROBERT A. ROHNER |
ROSENSTEIN "Brilliant Keys"
1944
Courtesy of Sherry Jones |
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ROSENSTEIN
Vogue 1945 |
ROSENSTEIN
Vogue 1945 |
ROSENSTEIN
Harper's Bazaar 1946 |
ROSENSTEIN
sterling vermeil heart 2-1/8" pendant with gold tone faux pearls, clear
rhinestones and a rose cabochon center, circa 1946.
View #X22136 |
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SCHIAPARELLI
Jean Schlumberger Designs
1937 |
SCHIAPARELLI
1937 Vogue |
SCHIAPARELLI JEWELS
"Champagne Morning"
1957 |
SCHIAPARELLI
1957 set with unfoiled rhinestone, carved glass leaves
and aurora borealis, circa 1960. The earrings are signed, and the brooch is
typically unsigned. It can be seen in Ginger Moro's "European Designer
Jewelry" on page 87, and also came in green as seen on page 89.
View
View
#S19698 |
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SCHIAPARELLI "des Schiapettes"
box. |
SCHRAGER "Jewel Songs"
5th Avenue, NY, NY
1946 |
ADELE SIMPSON "Les Fleurs"
Vogue 1946 |
SWAROVSKI
Harper's 1968
Courtesy of Evelyn Yallen |
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SWAROVSKI ladybug bracelet and scatter pins in bright red enamel and
pave, 1995. Isn't it strange that they were not made to exactly match?
#K9518 |
SWAROVSKI circa 1995 |
SWAROVSKI clear
rhinestone pave set in gold tone crab brooch, 1-5/8".
View #K26726 |
SWAROVSKI
green glass cabochon and clear rhinestones 1-1/2" frog pin, 1996.
View #K5730
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Vogue Jewelry "Golden Mist" |
VOLUPTE
Harper's 1938
Courtesy of Evelyn Yallen |
VOLUPTE 1950 |
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RARE jewels in a very Deco style |
RING Deco marcasite and green
glass ring, size 5. View
View #G22080 |
RARE jewels in a Deco style |
"Collection Cavier from Paris" |
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W&H
Co "Holiday Suggestions"
lockets advertisement |
Whiting Davis 1956 |
Ad for Old Dutch Cleanser offering a pin 1939 |
BEE NORTON "Slave Earrings"
Vogue 1946 |
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VOGUE Magazine ad
"Vogue's Christmas Choices 1950-51" |
RED and blue
rhinestone brooch in japanned setting. No signature, but put together with
hook-and-eye back construction in the style of a Schreiner.
View #Y4091 |
A mail order ad for jewelry, with a coupon to
mail, 1947. |
CROWN brooch black glass
cabochons with clear rhinestone accents, 1-3/4".
View #Y25133 |
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Ad for wing back earrings, 1959
The copy reads
"Balanced lightly on the curve above the ear lobe, these remarkable earrings
stay where they are put, and without any pressure...no slip, slide, pinch,
or clamp. May be adjusted to small or large ear lobes."
Courtesy of Cordelia |
EARRINGS pearlized
beads and leaves wing-back earrings with rhinestone roundelles, 2".
View #Y25916 |
BACK of wing back earrings.
#Y25916 |
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